Sensitive Choice Program
In January 2008, Karndean Plank & Tile, Flotex Classic and Flotex Commercial were accepted into the "Sensitive Choice" Program.
What is the "Sensitive Choice" Program?
The National Asthma Council of Australia and the Asthma & Respiratory Foundation of New Zealand introduced the "Sensitive Choice" Program to help identify products that are better suited for people who suffer from asthma and allergies.
Over 2.2 million Australians suffer from asthma and 40% of the population from allergy; and the numbers are growing.
Established in 2006, the "Sensitive Choice" Program was developed in response to a growing consumer demand from Australians for guidance in identifying products that may aid in reducing asthma and allergy triggers in the home.
The objectives of the "Sensitive Choice" Program are to:
- Make Australians aware of the need to manage their asthma and the potential for reducing triggers.
- Encourage manufacturers and suppliers to produce products and services that are low irritant and low allergy that may benefit people with asthma and allergies.
- Provide consumers with a way of identifying products and services that may benefit people with asthma and/or allergies and improve health and well-being. The butterfly logo will help consumers make more informed lifestyle choices that will help in producing healthy outcomes.
Why a Butterfly Symbol?
The butterfly was instantly recognised by consumers as being "better for the environment" and "a better choice for allergy and asthma".
Of all the symbols associated with asthma and allergies the simple butterfly offered the best response from people for the following reasons:
- the wings are symbolic of the lungs
- it is a gentle and sensitive creature
- it flies best in fresh air